Upward Social Studio

Upward Social Studio · Australia-wide

Your real work.
Posted properly.

Social content for tradies, cafés, salons and every kind of small business, in your voice. You send a few photos from the job. We turn them into posts that sound like you, not like an ad.

DM us on Instagram See how it works
Launch post: hands sanding a timber benchtop under the words Your real work. Posted properly.

About

Busy businesses often have quiet pages.

Not because the work isn't good, but because you're flat out doing it. That gap is exactly what we fill.

Upward Social Studio makes social content for small businesses across Australia, from tradies to cafés to salons. Trades, hospitality, beauty, retail, services, sporting clubs. If customers can see your work, it belongs on your page.

  • Tradies
  • Cafés
  • Salons
  • Retail
  • Hospitality
  • Services
  • Sporting clubs

What we do

You do the real work.
We help your page show it.

01

You send the job

A few photos from the job and a line or two about it. Voice notes are fine. Your phone is enough.

02

We write it in your voice

We write and design the posts so they sound like you, the business owner, not like an ad.

03

Your page keeps showing up

We plan the week's posts so your page keeps showing up regularly. Monday to Friday is the rhythm we aim for.

04

You stay in charge

You approve what goes out. We do the rest.

Our work

Our own launch posts.

Nine posts we made for our own page: type first, real-looking photos behind it, and the brand mark small in the corner.

  • Post: hands sanding timber, headline Your real work. Posted properly.
    Who we are. Your real work, posted properly.
  • Post: a café owner looking at his phone behind the counter, headline Gone quiet? Last post: 14 weeks ago.
    The problem. Busy businesses often have quiet pages.
  • Post: a tradie photographing a tiled bathroom on his phone, headline How it works: photos, a line, we write, you approve.
    How it works. Photos. A line. We write. You approve.
  • Post: split image of an overgrown garden and the finished landscaped garden, headline Before and After.
    Tip: show the process. People like seeing the work happen.
  • Post: overhead view of a laptop, phone, notebook and coffee on a desk, headline Behind the scenes: photos in, posts out.
    Behind the scenes. Photos in. Posts out.
  • Post: a phone photographing a fresh haircut, headline Your phone is enough, with tips wipe the lens, use daylight, one wide, one close.
    Tip: your phone is enough. Wipe the lens. Daylight. One wide, one close.
  • Post: a blurred shopping street, label Post Monday to Friday, headline Seen often. Thought of first.
    Be seen often. Seen often. Thought of first.
  • Post: a collage of a builder, a barista, a barber and a florist at work, headline Real work. All over Australia.
    Who we work with. Real work, all over Australia.
  • Post: a clothing boutique interior, headline Your page, sorted, with a button reading DM us about your page.
    Your page, sorted. DM us about your page.

How it works

Start to finish.

Before and after: an overgrown backyard beside the same yard finished with lawn, hedges and a curved path.
Before and after posts work for almost any business. A messy site and then the finished job. A bare wall and then the fit-out. Raw ingredients and then the plate.
  1. 1

    You send photos from the job.

    Wipe the lens, shoot in daylight where you can, take one wide shot and one close-up.

  2. 2

    Add a line or two.

    What the job was and anything worth mentioning. Voice notes are fine.

  3. 3

    We write and design the posts in your voice.

    Captions that sound like you, laid out in a clean, consistent style for your page.

  4. 4

    You approve.

    You stay in charge of what goes out, and we do the rest.

Client stories

Client stories coming soon. In the meantime, the work above is ours, made the same way we'd make yours.

Contact

Your page, sorted.

Tell us about your business by email or on Instagram. No pressure, no lock-in talk.

Email usupwardsocialstudio@gmail.com DM us on Instagram@upwardsocialstudio